In the The Einstein Factor: A Proven New Method for Increasing Your Intelligence, Win Wenger presents numerous ways to draw out the knowledge—often unconscious—that we possess within our minds using our inborn capacity to visualize.

Win is a strong advocate of the "Socratic Method," the classical Greek method of teaching ascribed to Socrates in which the teacher asks a student questions and the student answers orally. It is based on the premise that we are all "geniuses within," that we all have access to a universal consciousness from which we can draw knowledge, creativity and the answers to our questions.

This is what Win believes geniuses such as Einstein and Edison have done. In fact, both of these men struggled to learn as children and were labeled "slow." What happened to turn them into geniuses? Win believes they learned how to tap into the visual, emotional power of the brain.

Win quotes Robert Dilts, one of the leading practitioners of Neuro-Linguistic Programming (NLP), who wrote about Einstein in Strategies of Genius: "Instead of words or mathematical formulas, Einstein claimed to think primarily in terms of visual images and feelings...Verbal and mathematical representation of his thoughts came only after the important creative thinking was done."